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Our Mission

BUILD BETTER ATHLETES

From the start, we knew there was a better way

We did not plan on starting a company. We just knew we could get so much more out of our training, but needed help reaching our goals. When we couldn’t find a tool to monitor progress, optimize technique, and quantify the impact of training volume, we decided to build it.

We knew we could leverage science to help us train better. Then, we stumbled upon electromyography (EMG), a clinical technology that captures what your muscles are doing. We decided to integrate it into clothing to measure our output and progress at the gym. Everyone told us it had been tried, that it was impossible….turns out they were wrong. When impossible became possible, we knew we could help hundreds of thousands of athletes train better.

Since our incorporation, 2012, Athos has been translating EMG into a simple and powerful training system. From cueing muscle activations, evaluating movement progression, and monitoring the accumulation of stress on your muscles throughout training; our system will help athletes reach their highest potential. By giving athletes and coaches this unprecedented insight into muscle performance, they better understand what the body is actually doing in the days, weeks, and months of preparation for the days that really matter. We see your commitment to competition and are inspired to get you there: bigger, faster, stronger, more explosive.

Our team is made of athletes of all shapes, strengths, sports, and goals, but we are unified in changing the game. From innovative minds, well-seasoned leaders and athletic savants, we will make a lasting difference and change the game of athletic performance.
Executive Team
Don Faul

CEO

Dhananja Jayalath

CPO / Co-founder

Chris Wiebe

CTO / Co-founder

Board of Directors
Chamath Palihapitya

Founder of Social Capital

Don Faul

CEO

Athos

Jeff Lee

General Partner

DCM Ventures

Dhananja Jayalath

CPO / Co-founder

Joe Lacob

Owner & CEO

Golden State Warriors

We work with athletes from every professional league in the country, as well as collegiate programs and are swiftly expanding into the competitive high school market. This includes: the Philadelphia Phillies (MLB), LA Clippers (NBA), FC Dallas (MLS) and Ohio State (Collegiate Division 1). Athos also partners with the nation’s top sports performance institutes. ProActive (Los Angeles), and FastTwitch (Miami), use Athos in their world-class athletes including Karl Anthony Towns, Clay Matthews, Eric Hosmer and Elvis Dumervil.
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Build Better Athletes
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©2025 MAD Apparel, Inc.